Brushing Teeth

Owen officially has 6 teeth right now...4 on top and 2 on bottom. I'm probably late on this, but I just got Owen his first toothbrush today and gave brushing a try while he took a bath. Owen was not too thrilled with this new development, even though the toothpaste tasted like bubblegum and the toothbrush had Elmo on it! Any moms out there have any tips on how to make this a more enjoyable routine?